It’s easy when you know how: quick tips to improve mobile conversation rates

A poorly optimised mobile website may be costing you more sales than you realise.

Although 59% of all time spent on e-commerce sites takes place on a mobile device, mobile conversion rates are heartbreakingly low.

Why? It comes down to a poor mobile shopping experience. Consumer mobile satisfaction rates are currently hovering at around 40% neutral-to-unsatisfactory which means it’s likely that customers are still having difficulty browsing and purchasing on their devices. That’s bad news all round.

But fear not! We’ve put together some simple tips to improve conversion rates on your mobile site:

1.     Size Does Matter

  • Buttons – large, easy to tap
  • Text – big, clear and simple
  • Line Height – don’t squish your text together – at least 1.5x spacing

 2.     Touch Friendly

  • Make sure your screen is touch friendly, place ‘touch points’ in the middle of the screen, make key areas large and don’t over complicate
  • No pinch and zoom, easy scroll

3.     Navigation No-brainer

  • Customise the copy – focus only on the essentials, move unnecessary links to the bottom of the page
  • Ensure buttons are named appropriately – always with ‘call to action’ and consistency in mind

 4.     Visual Appeal

  • Use high quality images, vector based icons
  • Feature images prominently on the page
  • Utilise swipe able carousels
  • Make good use of available white space

 5.     Customize Your Form Inputs

  • Text for email
  • Numbers for phone
  • Turn off auto-correct and auto capital

 6.     Keep it Short and Make it Fast!

  • Keep forms as short as possible by collecting only the bare essentials
  • Ensure your site loads under 3 seconds on a 3G connection

How do you drive your mobile users forward? To maximise your mobile conversion rates, connect with us now:

Rob Marston
Rob Marston
In digital since dial-up, Rob is a passionate and curious mobile/digital advocate, motivated by a determination to help businesses harness their potential in the evolving digital marketing age. During a career spanning two decades, Rob has made his name as a pioneer of digital and its “bleeding edge”. In addition to his role at Zeus Unwired, Rob is a founding member of the ad:tech unwired advisory council on mobile, and co-producer and chair of the inaugural ad:tech unwired event, working not just to promote the industry, but to shape it. He is a regular university lecturer at and speaker on the potential of mobile for business and has presented at a number of events, both in Australia and internationally.
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