Unwired Updates: Issue 11

Welcome to issue 11 of Zeus Unwired’s mobile newsletter.

With mobile location-based advertising and marketing set to represent a huge five percent of the digital advertising market by 2017, and the majority of Australians armed with a location aware smart phone, we take a closer look at how retailers can access this data and provide value to shoppers at the right time, in the right place.

Stay Connected!

Rob Marston

Founder- Zeus Unwired

Mobile location-based advertising dominates market

The ability to precisely target prospective customers using real-time location is one of the most promising additions to the advertising toolbox. According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow to € 6.5 billion (AUS $9 billion) in 2017. Find out more

Making the dream a reality

Since the dawn of time, or at least since smartphone makers began incorporating GPS receivers into their handsets, marketers have dreamed about making use of the technology. The dream was to use location to target consumers with messages based on not just who they are, but where they are. Finally this dream is becoming a reality. Discover  the key to its success.

Sharing is caring – driving user opt-in now that check-in is passe

A recent report from BI Intelligence examines the most popular location-based marketing strategies and services, and explain how they’re being used. The report also identifies some of the latest and most effective location-based apps that are giving consumers’ reasons to share their locations. Read on

MMA Webinar: the top 3 location-based advertising insights across retail, QSR and auto

Recently, the Mobile Marketing Association assembled marketers and mobile experts to probe the three most important insights from the above mentioned industry categories on how applying location intelligence to mobile campaigns will drive measurable ROI. These insights are based on thousands of campaigns in 2013 and 2014 – don’t miss this data-rich discussion! Click here to view the presentation and click here to watch a recording of the webinar.

Infographic: How location-based marketing targets in-store shoppers

This infographic reveals how location-based data is gaining ground to bring brands to a shopper’s attention. From delivering targeted mobile offers as buyers pass nearby stores to sending product-centric suggestions to shoppers’ phones as they browse the aisles, see how micro-location marketing is bringing brands closer to buyers. Take a look

Rob Marston
Rob Marston
In digital since dial-up, Rob is a passionate and curious mobile/digital advocate, motivated by a determination to help businesses harness their potential in the evolving digital marketing age. During a career spanning two decades, Rob has made his name as a pioneer of digital and its “bleeding edge”. In addition to his role at Zeus Unwired, Rob is a founding member of the ad:tech unwired advisory council on mobile, and co-producer and chair of the inaugural ad:tech unwired event, working not just to promote the industry, but to shape it. He is a regular university lecturer at and speaker on the potential of mobile for business and has presented at a number of events, both in Australia and internationally.
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