Unwired Updates: Issue 12

Welcome to issue 12 of Zeus Unwired’s mobile newsletter.

In this issue we bring you mobile marketing and advertising stories from Australia and the world. And the good news is… well, it’s all good news! From the promise of programmatic advertising to the unstoppable juggernaut that is the evolution of mobile marketing and top tips galore, what’s not to love?

Stay Connected!

Rob Marston

Founder- Zeus Unwired


Size does matter

From the size of your buttons to the length of your forms, size really does matter in the mobile shopping experience. But don’t worry, the Zeus Unwired team have put together some top tips to help you optimise your mobile site and maximise your conversion rates. Read on

Is programmatic advertising problematic advertising?

Programmatic online ad buying might just be the next big thing. So why is it so undervalued? This interview with Australian industry experts examines the promise of programmatic ad buying and sheds light on the confusion around its benefits and challenges. Discover more

Mobile advertising growing six times faster than desktop internet

Forecasts suggest that mobile advertising will continue to grow by an average of 50% a year between 2013 and 2016, thanks to the widening penetration of smartphones and tablets. Find out more

Infographic: the mobile marketing timeline

If man evolved as quickly as mobile marketing we’d be travelling at the speed of light as electronic immortals by now, uploading our minds to computers and downloading them to robots if we fancied a stroll in the real world. Unnatural selection you might say. While you’re waiting to evolve, check out this interesting infographic on the timeline of mobile marketing.

Three tips for perfecting the mobile customer experience

More tablets were sold per day in the last quarter of 2013 (854,000) than there were babies born per day (approx. 370,000). With so many mobile users safely delivered and many more about to be born, businesses need to understand exactly how their consumers are using mobile and how it ultimately impacts sales. Read


Rob Marston
Rob Marston
In digital since dial-up, Rob is a passionate and curious mobile/digital advocate, motivated by a determination to help businesses harness their potential in the evolving digital marketing age. During a career spanning two decades, Rob has made his name as a pioneer of digital and its “bleeding edge”. In addition to his role at Zeus Unwired, Rob is a founding member of the ad:tech unwired advisory council on mobile, and co-producer and chair of the inaugural ad:tech unwired event, working not just to promote the industry, but to shape it. He is a regular university lecturer at and speaker on the potential of mobile for business and has presented at a number of events, both in Australia and internationally.
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