Unwired Updates: Issue 28

Welcome to issue 28 of Zeus Unwired’s mobile newsletter.

Love is in the air, everywhere I look around. Yes, it’s that time of year again; when roses cost three times their normal price, you can’t get a table at your favourite restaurant and you send a card, anonymously, to the person who sits opposite you at the breakfast table (they know it’s you but do it anyway). But before you get buried under an avalanche of teddies-holding-hearts, cast your eyes over our latest newsletter; it’s all about connection and what could be more romantic than that? Happy Valentine’s Day!

Stay Connected!

Rob Marston

Founder- Zeus Unwired


Huff loves Aus

The Huffington Post has announced an Australian joint venture with Fairfax Media, citing Australia’s digitally savvy population and very high smartphone penetration plus the third-highest proportion of social media users in the world among its charms. It’s an attraction the Huff just had to act upon. Find out more.

It’s all about connection

2014 saw a love affair between the internet of things (IoT) and just about everybody who heard about it. The idea that “things” could access the internet, making them smarter and more useful (that our phones could talk to our fridges, our cars to the bridges they crossed, while our bodies conversed with wearables) was thrilling. But to ensure a long-term relationship, the idea has to keep growing, cue “connected spaces” – buildings detecting our presence, restaurants providing correct menus based on dietary preferences/allergies – the opportunities are endless. Read on.

Apple Pay feels the love

Apple Pay accounts for two out of every three dollars spent via contactless payments. With this kind of support, it seems Apple Inc. CEO, Tim Cook is justified in his recent declaration that 2015 will be “the year of Apple Pay.” Find out more.

Spending trends on Valentine’s day

Because nothing says romance like a round-up of consumer spending, here’s a lovely, pink infographic, inspired by Cupid himself.

Awkward hugging videos

McDonald’s is temporarily accepting acts of love — such as high-fives, selfies, kisses, hugs and “I love yous” — as forms of payment at restaurants throughout the US. The result is some fabulously awkward and endearing moments caught on video. Discover more.

Rob Marston
Rob Marston
In digital since dial-up, Rob is a passionate and curious mobile/digital advocate, motivated by a determination to help businesses harness their potential in the evolving digital marketing age. During a career spanning two decades, Rob has made his name as a pioneer of digital and its “bleeding edge”. In addition to his role at Zeus Unwired, Rob is a founding member of the ad:tech unwired advisory council on mobile, and co-producer and chair of the inaugural ad:tech unwired event, working not just to promote the industry, but to shape it. He is a regular university lecturer at and speaker on the potential of mobile for business and has presented at a number of events, both in Australia and internationally.
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