Unwired Updates: Issue 29

Welcome to issue 29 of Zeus Unwired’s mobile newsletter.

In this issue we cast a beady eye over the news and discover that the mobile world is abuzz with activity. Samsung is racing into mobile payments while others lose their minds over an app that lets users live stream video on Twitter in one click. Meanwhile, a guy we know really well comes over all masterful and tells us why all brands need a Passbook strategy. Make haste and read!

Stay Connected!

Rob Marston

Founder- Zeus Unwired

 

Samsung joins the mobile payments party

Samsung will release Samsung Pay, a mobile wallet that is compatible with both NFC and magnetic stripe payment card terminals in Q2. How will it stack up against Apple Pay and Google Wallet? Find out more.

 

Meerkat takes Twitter by storm

Meerkat is a new livestreaming app that syncs up with Twitter to let users livestream and share video in real time and it’s causing quite the stir. Read on.

 

Get your Pass on

So there’s this guy called Rob Marston who is a digital devotee (or a mobile geek, depending on how you look at it). He says that the next shift in mobile marketing technology is a game-changer. He’s talking about Passbook and ApplePay and thinks you should be too. Find out why.

 

Adshel launches Australia’s largest beacon network

Adshel is rolling out what it claims to be the largest network of beacons in Australia, which will see the technology installed in more than 3000 locations country-wide. The word on the street is that the Adshel Beacon network will reposition the way outdoor media is bought and sold. Get the lowdown.

 

The state of digital marketing in 2015

Almost three billion people, or 40% of the world’s population are using the internet. But which devices are most popular, what are the conversion rates and how can you compete effectively in this market in 2015? Check out this handy infographic for the global picture.

 

Rob Marston
Rob Marston
In digital since dial-up, Rob is a passionate and curious mobile/digital advocate, motivated by a determination to help businesses harness their potential in the evolving digital marketing age. During a career spanning two decades, Rob has made his name as a pioneer of digital and its “bleeding edge”. In addition to his role at Zeus Unwired, Rob is a founding member of the ad:tech unwired advisory council on mobile, and co-producer and chair of the inaugural ad:tech unwired event, working not just to promote the industry, but to shape it. He is a regular university lecturer at and speaker on the potential of mobile for business and has presented at a number of events, both in Australia and internationally.
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