Unwired Updates: Issue 30

Welcome to issue 30 of Zeus Unwired’s mobile newsletter.

Ah the youth of today. So young, so fresh, so much younger than the rest of us. In this issue we focus on all things youthful – from marketing for the millennial generation, to the just-launched YouTube Kids app and a smart car that curbs teenage enthusiasm. You could say we are down with the kids.

Stay Connected!

Rob Marston

Founder- Zeus Unwired


Millennial values a must for marketers

An “in-between generation” has emerged according to consumer research institute GFK. Rather worryingly, the report shows that the average attention span has decreased from 12 seconds in 2000 to 8 seconds in 2015, or, to put it in context, the average attention span is now slightly shorter than that of a goldfish. This new, easily distracted group are the “Millennial Generation” and are defined by four main values – values marketers should cater for.  Find out what they are and more.


YouTube launches YouTube Kids app

Responding to frequent calls for more family-friendly content, YouTube has launched the YouTube Kids app – the first Google product built from the ground up with the small folk in mind. The new app will filter out inappropriate content, hide comments on videos and will prevent kids from registering and logging in to its service. It’s a step into a huge market with research from the UK suggesting that more than half of 8-11 year-olds and three quarters of 12-15 year-olds watch YouTube, with a growing proportion of them saying they prefer YouTube to traditional TV. Read on.


GM builds a smart car that stops teens being stupid

Is such a thing even possible you may ask? Isn’t being stupid as a teenager part of the fun? Well yes, but not when you’re driving. Enter the 2016 Chevy Malibu which will come with a pre-installed and permanent Teen Driver system that lets parents monitor their kids and prevent them from doing unsafe things. Discover more.


Infographic: kids’ media consumption

With digital devices now a facet of everyday life, even the youngest among us are tuning in via tech. This nifty infographic from Nielsen  shows how kids’ viewership habits develop and shift from age two, through the high school years. Take a look.


Cyber Seniors

Why should the kids have all the fun? Check out this lovely video of senior citizens discovering the internet for the first time – guided by their own personal teenage mentor.

Rob Marston
Rob Marston
In digital since dial-up, Rob is a passionate and curious mobile/digital advocate, motivated by a determination to help businesses harness their potential in the evolving digital marketing age. During a career spanning two decades, Rob has made his name as a pioneer of digital and its “bleeding edge”. In addition to his role at Zeus Unwired, Rob is a founding member of the ad:tech unwired advisory council on mobile, and co-producer and chair of the inaugural ad:tech unwired event, working not just to promote the industry, but to shape it. He is a regular university lecturer at and speaker on the potential of mobile for business and has presented at a number of events, both in Australia and internationally.
Connect with Us

Not readable? Change text. captcha txt