Unwired Updates: Issue 31

Welcome to issue 31 of Zeus Unwired’s mobile newsletter.

Today is the day: the Apple Watch has officially launched. In honour of this most momentous mobile occasion, your latest edition of the Zeus Unwired newsletter is dedicated to all things appley and watchy. From massive pre-sales to the likely impact on advertisers and marketers, as well as charity applications and virtual Apple Watches (for those of us who forgot to pre-order), it’s all here.

Stay Connected!

Rob Marston

Founder- Zeus Unwired

 

Apple Watch “wiping the floor” with entire smartwatch market

KGI Securities analyst Ming-Chi Kuo estimates that Apple’s debut smartwatch has sold more than 2.3 million units since preorders opened. If Kuo is correct (and he usually is) Apple has, in one fell swoop, cornered the entire smartwatch market, undercutting every rival. The Apple Watch is on fire. (Not literally, obviously, as that would really hurt your wrist). Read more.

 

What the Apple Watch really means for brand advertisers

Many brands are already working on Smartphone apps (including Air New Zealand) while a US grocery chain Marsh Supermarkets will extend its current iBeacon program to the Apple Watch this year. In Chicago, Matt Murphy, president and CEO of interactive marketing firm Fusion92, sees a third marketing application for the Apple Watch: cross-platform integration. It looks like the ad world’s adoption of the device could progress quickly. Find out more.

 

And in a similar vein, what does the Apple Watch mean for retail marketers?

A device like the Apple Watch has the potential to unlock the entire consumer path to purchase – allowing retailers to attribute in-store purchases to digital advertisements. This advancement alone is enough to revolutionise how retailers acquire and retain customers. Find out how.

 

Smart opportunities for social good

Forget Fitbit. Soon your smartwatch will be tracking your charity work and logging your social impact. From virtual marathons to a smartwatch which gently vibrates when users are near a social issue, these ideas show how the Apple Watch could be used by the third sector in the near future. Discover more.

 

Imagine wearing your very own Apple Watch…

Worried the Apple Watch won’t match your socks? Fear not, for Belgium-based tech firm Underside has created an augmented reality app that enables users to visualise the wearable on their wrist. Check it out.
Rob Marston
Rob Marston
In digital since dial-up, Rob is a passionate and curious mobile/digital advocate, motivated by a determination to help businesses harness their potential in the evolving digital marketing age. During a career spanning two decades, Rob has made his name as a pioneer of digital and its “bleeding edge”. In addition to his role at Zeus Unwired, Rob is a founding member of the ad:tech unwired advisory council on mobile, and co-producer and chair of the inaugural ad:tech unwired event, working not just to promote the industry, but to shape it. He is a regular university lecturer at and speaker on the potential of mobile for business and has presented at a number of events, both in Australia and internationally.
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