Unwired Updates: Issue 32

Welcome to issue 32 of Zeus Unwired’s mobile newsletter.

Greetings phonosapiens. This issue of Unwired Updates is a veritable space station of mobile and digital happenings. From the earth-shattering eleventy billion (or thereabouts) market potential of the internet of things, to skyrocketing mobile data downloads, bold statements from AOL, a giant leap into connected data and the first dog in a billboard, it’s out of this world.

Stay Connected!

Rob Marston

Founder- Zeus Unwired


Connected Living 2020 – the market potential of the internet of things

Experts are united in the expectation that embedded and wearable technology will make up the next revolution in digital technology. Frost & Sullivan forecasts the market potential of this ‘connected living’ paradigm at USD$731 billion into the next decade and this handy infographic shows us how.


Mobile data downloads in Australia doubled

Well, almost – the volume of data Australians downloaded from mobile handsets skyrocketed by 97% in the year to June 2014, with mobile the fastest-growing way of downloading data. Find out more.


AOL determined to shine in the online advertising landscape

Tim Armstrong, AOL chairman and CEO has boldly gone and made a statement which claims that his company can compete with Google and Facebook on video. He has two very good reasons why. Discover more.


Connected data transforming ad industry

The ability to link what individuals view on TV and other media to what they buy is unlocking the marketing holy grail: joining up what customers see, hear, feel, think and do. It’s a giant leap for marketing – get the lowdown.


Digital dog ‘follows’ shoppers in outdoor campaign

London’s Battersea Dogs and Cats home wins Unwired Updates’ sweetest campaign award this week, with billboards featuring rescue pup Barley. The ads are activated by a tag contained in leaflets which are handed directly to passersby. Read on to see Barley the dog in action and to find out more about this first-of-its-kind campaign.
Rob Marston
Rob Marston
In digital since dial-up, Rob is a passionate and curious mobile/digital advocate, motivated by a determination to help businesses harness their potential in the evolving digital marketing age. During a career spanning two decades, Rob has made his name as a pioneer of digital and its “bleeding edge”. In addition to his role at Zeus Unwired, Rob is a founding member of the ad:tech unwired advisory council on mobile, and co-producer and chair of the inaugural ad:tech unwired event, working not just to promote the industry, but to shape it. He is a regular university lecturer at and speaker on the potential of mobile for business and has presented at a number of events, both in Australia and internationally.
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