Unwired Updates: Issue 36

Welcome to issue 36 of Zeus Unwired’s mobile newsletter.

In this issue, we’re bringing it home with a focus on all things Australian. It’s an exciting time to be in mobile/digital in Australia – Australians are winning awards for mobile marketing campaigns, they’re rewarding sports fans with smartcards and consuming the internet of things like it’s going out of fashion (it isn’t). Tax time aside, it’s a great time to be an Aussie.
Stay Connected!

Rob Marston

Founder- Zeus Unwired


How Australia is using mobile marketing to create moving customer journeys

A number of Australian organisations have been recognised with awards for campaigns that used mobile marketing to increase contact with audiences, moved them to use mobile technology, and extended reach to innovative services and touch points – including one to commemorate the 100th anniversary of the ANZAC landings at Gallipoli. Find out more.


Hi-tech rewards system could be the future for Aussie sports fans

Last month the Melbourne Storm launched its rewards system – the first loyalty program in Australia to use a smartcard to reward club members and fans for their support. It’s going to catch on fast with its integrated smartcard technology to track spending at the stadium, integrated sponsors and the ability to reward digital actions across social media and the club’s own website. Even if you’re not a fan of the Storm, this is something we can all get behind. Discover more.


Infographic – viewing habits video on demand users

Video on demand (VOD) – the technology that allows users to access personally selected video content, in their own time – is on the rise in Australia. This handy infographic breaks down the attractions for today’s truly on-demand generation. Check it out.


Consumer appetite for the internet of things down under

We’re hungry here in Aus. Hungry for the internet of things. According to Telsyte, 370,000 smart-watches were sold in Australia in 2014, with a further 800,000 smart wristbands sold over the same period. Add to that the fact that 30% of Australian households also now own a smart TV and you’ve got a market growing at a healthy rate. Read on.


Five digital tools for tax time

We know you love tax time, dear readers. And we love you. Which is why we are sharing these five fabulous digital tools for getting through that EOFY feeling. You’re welcome. Taxtastic tools.

Rob Marston
Rob Marston
In digital since dial-up, Rob is a passionate and curious mobile/digital advocate, motivated by a determination to help businesses harness their potential in the evolving digital marketing age. During a career spanning two decades, Rob has made his name as a pioneer of digital and its “bleeding edge”. In addition to his role at Zeus Unwired, Rob is a founding member of the ad:tech unwired advisory council on mobile, and co-producer and chair of the inaugural ad:tech unwired event, working not just to promote the industry, but to shape it. He is a regular university lecturer at and speaker on the potential of mobile for business and has presented at a number of events, both in Australia and internationally.
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