Unwired Updates: Issue 37

Welcome to issue 37 of Zeus Unwired’s mobile newsletter.

In this issue, we’re serving up a digital degustation menu sure to tickle your technology taste buds. To start we have a Big Mac with a side of digital before moving on to rather large portion of mobile-ready Doritos, followed by a slimline mobile Oreo cookie. To accompany this culinary delight we have a fine 2015 vintage bottle of Heineken with top notes of mobile and digital. Bon appetite!
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Rob Marston

Founder- Zeus Unwired

 

Maccas goes digital

McDonald’s has introduced some pretty big innovations in its 60 year history (including the Drive Thru – genius!) but its latest development is all about digital. New ordering experiences – including McDelivery, Create Your own Taste, and the impact of i-Beacons –  are the key to Maccas digital transformation according to Senior Director Daniel Lee. Find out more.

 

Why Heineken loves mobile and you should too

The opportunity to connect a brand with a shopper on a mobile device should be the number one priority for all marketers, says Heineken’s Haley Rubin. “It should be mobile-first with everything that we do because it is 100% penetration, basically, in the marketplace today. Everyone is with their phones at all times” she says. We couldn’t agree more. Read on.

 

Doritos takes mobile to a whole new level

Doritos is taking mobile marketing to a new level, requiring its audience to actually scan a purchased chip in one of the brand’s new flavours. By scanning the actual chip – and not a code on the outside of the bag – users get access to videos created by social media influencers promoting the new chip flavours. Discover more.

 

Oreo indulges on mobile with skinny cookie

The original Oreo cookie is growing up and thinning out. The Oreo brand is leveraging mobile and social media to promote its latest product, Oreo Thins, marketing it as a sophisticated option for a more mature demographic. The cookie brand is offering free samples (yes please!), a mobile microsite, video and humourus guidelines for how to eat the new snack. Find out more.

 

If Facebook, Apple and Nike made beer…

The guys at Printsome (a UK printing service) were sharing a beverage or two one evening (they admit that the “beers weren’t lacking”) when talk turned to how Facebook would taste if it was a beer. See what happened.

Rob Marston
Rob Marston
In digital since dial-up, Rob is a passionate and curious mobile/digital advocate, motivated by a determination to help businesses harness their potential in the evolving digital marketing age. During a career spanning two decades, Rob has made his name as a pioneer of digital and its “bleeding edge”. In addition to his role at Zeus Unwired, Rob is a founding member of the ad:tech unwired advisory council on mobile, and co-producer and chair of the inaugural ad:tech unwired event, working not just to promote the industry, but to shape it. He is a regular university lecturer at and speaker on the potential of mobile for business and has presented at a number of events, both in Australia and internationally.
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