Unwired Updates: Issue 38

Welcome to issue 38 of Zeus Unwired’s mobile newsletter.

In this issue, we revisit the wonderful world of retail and witness the fall of that last bastion of cash – the Westfield mall foodcourt, discover that Beacons have arrived in Target and learn some interesting facts about how mCommerce is transforming retail. But that’s not all. Oh no. We also find out why online retailers should stop getting all angsty about abandoned shopping carts and see some real-life shoplifters in action – at Harvey Nicks in Knightsbridge darling!

 

Stay Connected!

Rob Marston

Founder- Zeus Unwired

 

Westfield’s final cash frontier to fall

Westfield shopping centres are set to become completely cash-free zones as their final frontier – the foodcourt – is converted to tap and pay. Eradicating cash-only businesses is part of a broader tech strategy to help retailers compete against the convenience of online shopping. Discover more.

 

Target teases technology

Retail chain Target (or “Tarjay” to those of us in the know) has introduced beacon technology in 50 stores across the US. In each store, the Target app serves up timely deals and product recommendations, enhancing the in-store shopping experience. With more stores set to follow suit, Target could be at the forefront of customer engagement.Find out more.

 

No more abandonment issues

A recent report suggests that retailers should stop obsessing over ‘abandoned’ online shopping carts and start reframing the issue as one of convenient parking, as consumers embrace the online trolley as a place to save their selections. Read on.

 

How mCommerce is transforming retail

eCommerce sales on smartphones increased by 56 per cent year-on-year in the first quarter of 2015 and we all know the only way is up. In fact, a study by courier service Snap Parcel predicts retail sales via mobile will reach £32 billion in the UK by 2019. Check out the factoids in this useful infographic.

 

Real shoplifters star in Harvey Nicks ads

Using genuine footage from Harvey Nichols flagship Knighstbridge store, the chain promotes its Rewards App with the tagline; “Love freebies? Get them legally” and the stars of the show are some rather light-fingered shoppers. Check it out.

Rob Marston
Rob Marston
In digital since dial-up, Rob is a passionate and curious mobile/digital advocate, motivated by a determination to help businesses harness their potential in the evolving digital marketing age. During a career spanning two decades, Rob has made his name as a pioneer of digital and its “bleeding edge”. In addition to his role at Zeus Unwired, Rob is a founding member of the ad:tech unwired advisory council on mobile, and co-producer and chair of the inaugural ad:tech unwired event, working not just to promote the industry, but to shape it. He is a regular university lecturer at and speaker on the potential of mobile for business and has presented at a number of events, both in Australia and internationally.
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