Unwired Updates: Issue 39
Welcome to issue 39 of Zeus Unwired’s mobile newsletter. In this issue, we round up mobile and digital marketing news from around the world. We catch a Jetstar flight to discover how the [...]
Unwired Updates: Issue 9
Welcome to issue 9 of Zeus Unwired’s mobile newsletter. In this edition we focus our laser-like gaze upon the app market and, more specifically, on why re-engagement is the next big thing [...]
Mobile App Re-engagement heralds a move from quantity to quality
Until recently, the focus of mobile advertising campaigns has been app installs and with the average global smartphone user downloading 26 apps (Australia downloads an above average number of [...]
